Have you already heard of UX design? More than a trend, it’s about answering your customers’ expectations by offering them the best experience possible. A good UX design enables not only to limit the casualties but also to create new business opportunities.

Here is proofs in 5 data statistics :

* 96% of mobile users already faced a website that was not mobile responsive. This experience can be crippling and give a very bad image of the company. No one wants to scroll in every direction to have access to a piece of information or to make a purchase.

* 90% of mobile users have already uninstalled an app because of its poor performance. An ill-conceived or bad-coded app can greatly irritate its users and close the door to many business opportunities.

* 75% of the users will leave a website or a mobile app if it takes more than 5 seconds to load. Conceive a website that loads quickly is crucial, first because its the best way to increase your retention rate, and secondly it will enable you to be rank a higher position on Google.

* 1,97 billion euros. According to Qubit, this is the amount that e-commerce websites are loosing because of their bad UX designs. Information recall, decrease of the steps’ number, conception of an easy and well thought customer path are as many factors that can facilitate the user experience and raise the conversion rate.

* 300 million dollars that is the amount that Amazon saved in one year with the change of one single button. Because of that, steps have been modified and the customer’s path were easier and quicker. Users didn’t have to create an account anymore to buy products. This step annoyed people therefore Amazon modified their « create a account » button to a « Continue » button and it changed everything for the company.